Designers, manufacturers and brand managers seem to be in a constant flux about what it is that makes gadgets appealing to women. Sometimes they take the pretty in pink approach, splashing Pepto Bismol-color all over mice, laptops and MP3 players. Sometimes they ignore the fact that women have different wants and needs. Either way, it's hard to find a healthy medium of a quality product that hasn't been dumbed down to suit it's audience's perceived needs.
Despite the challenge, a new company called G Cube hopes to break the traditional gender mold and create peripherals tactfully geared toward feminine tastes. Their website claims they recognize the "computer peripheral market in particular and the electronic category as a whole, has traditionally catered to the masses which results in products that leaves consumers with little choice in the aesthetics and totally expressionless."
The company's Travel Tini Collection and Lux Leopard Collection are available at OfficeMax now and other items will begin selling at Staples this fall. It includes cutesy Heart & Soul mice, colorful keyboard and mice sets and even colorful web cameras. Bright, hued gadgets seem to always be a hit with you readers so I suspect the company is on the mark.
I like the intent of this company and the mouse is cute, but sometimes I am annoyed by these tech companies that think a product geared towards women = 1/pink 2/cute-sy 3/glam-a-zon-y.