During New York Fashion Week, Elle MacPherson Intimates launched a new high tech interactive storefront that allows passersby to revel in the video footage of models through the window with their movements.
Featured on Trendhunter, this storefront operates by using humanlocator technology — a visual advertising system developed by Freeset. Humanlocator tracks full body movement in real time, allowing consumers to participate in and interact with advertising.
It kinda reminds me of when I was little and could see myself on TV from the video cameras in an electronic store. Walking back and forth in front of the TV was always so entertaining! Next time you are in New York, I recommend you check it out. As you can see in the video below, it literally does play off your actions — if that doesn't make you want to go buy a bra, I don't know what will!
at least ads aren't the same! this is a pretty fun idea, i wonder if it will take off elsewhere