This year at the South by Southwest (SXSW) Interactive Festival, a panel of experts came together to discuss
Getting Girls Into The Game: Designing and Marketing Games for Female Players.
As the population of female gamers continues to rise, game developers and media enterprises are reportedly working hard to create games that women will love. To do this, they are striving to tap into the female player market in order to understand what the latest trends and expectations are of this new demographic.
The experts of the panel agreed that the Nintendo Wii is brilliant because " it's cutesy and for girls, but because it makes gaming fun for everyone, not just the hardcore console crowd."
