When it comes to
women and pink electronics the debate, accusations and "studies" seem unending. First the New York Times confirms that in order to appeal to women, manufacturers need to go
way beyond pink (we agree!), then people start talking about the fact that
women may be hardwired to prefer pink (what?!) and now we are back at square one with a study that says women routinely say no to the color.
Advertising agency Saatchi & Saatchi recently polled female internet users in the UK and found that most of them believe manufacturers and retailers don't understand what they care about and don't view them as a relevant group of customers, according to
Register Hardware.
