Fuel Band

Nike put on quite a show in NYC today to introduce its new Nike+ Fuelband ($149). Jimmy Fallon played emcee for a roster of Nike execs and spokespeople, like hoops star Kevin Durant, Lance Armstrong, and sprinter Carmelita Jeter, at the Highline Stages, where the product was unveiled.

The new bracelet is part watch, part exercise monitor, which allows you to set daily exercise goals and share your accomplishments with friends through Facebook, Foursquare, and Path. It's the competitive aspect that Nike hopes will differentiate this product from other exercise monitors. There is a USB port built into the band for uploading your stats, as well as Bluetooth capabilities. Even cooler, the Fuelband also has an innovative battery that can last up to four days. The Nike design team focused heavily on creating a stylish accessory, but this new gadget is really about motivating users to get out there and be active. You know, to just do it!

You can preorder a Fuelband today, which will be available as of Feb. 22. Will you be getting one?

Nike introduced the Nike+ FuelBand ($149) into the competitive fitness gadget arena today. Like Striiv, Motoactv and Jawbone Up did before it, the Nike+ FuelBand will come with some familiar tracking features that monitor your steps, calories burned, and time, but introduces a game-like point system (called FuelPoints) to keep you motivated.

FuelPoints are a metric to measure your overall fitness, based on your oxygen intake. The more you move, the more FuelPoints you'll earn. Seeing how many FuelPoints you're earning is easy, too — a series of 20 LED lights goes from red to green as you earn points. You can even set your FuelPoints goals ahead of time to challenge yourself day to day.

Ready to kick-start your 2012 fitness goals? The ergonomic Nike+ FuelBand will be available for preorder in the US starting today! See it in action in the demo video after the break.