Tesla Model S Pictures

So maybe we didn't actually get to drive the Tesla Model S and Audi S7 parked in Nvidia's CES booth — but we did sit in the driver's seat and see all the auto technology up close, which was nearly as good (but not quite).

Car junkies feasted their eyes on the sleek sedans, which drew serious crowds on the showroom floor. We talked to Waikit Sin, head of technical marketing for Nvidia's auto unit, about the high-tech driving machines and how the technology company is moving the auto industry into the future.